The history of Shakey’s Pizza Parlor begins in 1954, when Sherwood “Shakey” Johnson opened the first Shakey’s Pizza Parlor® in a remodeled grocery store on 57th and J Street in Sacramento, California. Originally established as “Ye Public House” for pizza & beer, Johnson indulged his passion for Dixieland jazz and added live ragtime music to mix, featuring banjos and player pianos throughout his rapidly expanding franchise.
Shakey’s expanded to the Pacific Rim, including Japan and the Philippines. Shakey’s Philippines was under the ownership of the country’s largest food conglomerate – San Miguel Corporation, primarily to promote their San Miguel draft beer. Beginning with a restaurant on Makati Avenue in Makati, the brand expanded rapidly in Metro Manila, with most of the restaurants offering live music.
San Miguel sold the franchise held by International Family Food Services, Inc. (now Shakey’s Pizza Asia Ventures Inc.) to a group led by sports executive Leo Prieto. The Prieto Family then became the master franchisor of the Shakey’s brand and sub-franchised stores in the Philippines.
The Shakey’s brand transformed into a fast-food franchise.
In 1999, Golden Gourmet Ltd (GGL), an entity also owned by the Prieto Family, purchased the Shakey’s trademark and acquired perpetual rights over the Shakey’s brand in the Philippines. As owner, the Prieto Family would no longer be required to pay royalties or other fees for using the Shakey’s brand.
International Family Food Services, Inc. (now Shakey’s Pizza Asia Ventures Inc.) began reengineering Shakey’s Philippines as a family-oriented casual dining brand.
In 2004, Shakey’s partnered with Sports Vision for the launch of the Shakey’s V-League, one of the pioneering volleyball leagues in the country.
In October 2005, as part of its vertical integration strategy and to have further control of the supply chain, the Prieto family established Bakemasters, Inc. to supply baked goods and ingredients to Shakey’s restaurants.
In 2014, the Prieto family acquired through Shakey’s International Limited (SIL) Shakey’s trademarks in the Middle East, Asia (excluding Japan and Malaysia), Australia and Oceania.
In March 2016, Century Pacific Group, Inc. (CPGI) and Arran Investments acquired control of the Shakey’s group from the Prieto family. The transaction included control over the commissary company Bakemasters, Inc. (BMI) and the trademark companies Golden Gourmet Limited (GGL) and Shakey’s International Limited (SIL). CPGI, the holding company of the Po family, is the parent company of leading canned food producer Century Pacific Food Inc. (CNPF) while Arran Investments is wholly-owned by GIC, Singapore’s sovereign wealth fund, a leading global investment firm. International Family Food Services, Inc. also officially changed its corporate name to Shakey’s Pizza Asia Ventures Inc. (SPAVI). In December 15, 2016, SPAVI listed in the Philippine Stock Exchange (PSE) at P11.26 a piece and ticker symbol PIZZA.