Shakey’s has been creating over 40 years of great times and great memories in the Philippines. Having started its first store in Metro Manila way back in 1975, Shakey’s now operates nationwide with a strong store count of 189 stores, comprising of 114 Company-owned stores and 75 franchised stores. Shakey’s is one of the leading operators of Fast Casual Restaurants in the Philippines, focused on family casual dining. In 2015, Euromonitor released a report stating that Shakey’s is the market leader in both chained pizza full-service restaurant and chained full-service restaurant, with market shares of 26.7% and 57.7%, way ahead of other competition in the industry.
Shakey’s target market consists of the A, B, and upper C income class segments that prefer full-dining restaurants over fast-food establishments. Shakey’s attracts families and groups through its meal bundle offerings and party-size portions that are ideal for sharing.