Shakey’s is the #1 Full Service Pizza Chain and #1 Full Service Restaurant Chain in the Philippines
Shakey’s is the No. 1 full-service pizza chain in the Philippines with 58% market share, followed by Pizza Hut with only 35% market share.
Shakey’s is also the dominant player in the full-service restaurant industry with 27% market share. Trailing behind are Pizza Hut and Max’s Group with 16% and 11% market share, respectively.
The full-service pizza chain industry is expected to have faster growth over other full-service chains in the next five years. These confirm continued growth of Shakey’s business in the coming years.
(Source: 2015 Euromonitor Report)
Shakey’s has a strong and well-established brand
According to Asia’s Top 1,000 Brands survey by Campaign-Asia, in partnership with Neilsen Company, Shakey’s ranks 2nd in most popular Filipino brands in the restaurant category, following Mcdonalds.
Shakey's differentiated menu offerings have gone thru the test of time and have been brand icons on their own. To name a few, we have the Shakey's famous thin crust pizza and Chicken and Mojo's which we believe have become household names.
Shakey's has acquired the trademarks and licenses to operate the Shakey’s brand in the Philippines and across Asia (except Malaysia and Japan, but including China), Middle East, Australia and Oceania.
Shakey's stores are located in strategic sites i.e. highly-dense convergence areas and along major roads where there is high visibility and accessibility. Shakey’s is extensively represented throughout the major urban centers and key islands in the Philippines.
Supercard , Shakey’s membership card, is among the most popular loyalty programs in the industry.
Shakey’s has a proven and scalable business model
Shakey's is firmly positioned in the fast-casual segment that delivers high margins and good volumes. It also benefits from the consumer trend shifting from fast food to casual dining.
It has its owns its biggest commissary which supplies its proprietary raw materials, enabling quality control as well as economies of scale and purchasing synergies.
Shakey's operates on a 100% leased model. This enables for high financial liquidity and asset light model. Long-term leases in their store locations at attractive rental rates also lead to low rent-to-sales ratio.
Shakey’s operates multiple store formats, enabling them to capture the diverse needs and preferences of the market they enter.
Shakey’s has multiple sales channels (dine-in, delivery, carry-out, functions, online sales, and supercards) providing convenience and accessibility to its customers.
Presented in different store formats such as Legacy Stores, Free Standing Stores, mall and strip mall outlets and gasoline kiosks, enabling them to capture the diverse needs and preferences of the market.
Has multiple sales channels (dine-in, delivery, carry-out, functions, online sales, and supercards) providing convenience and accessibility to its customers.
Shakey’s has a well-established franchise model with industry leading Return on Investment (ROI) of 3-4 years.
Shakey's has excellent food safety and quality control processes in place (supplier quality control, employee training, internal audit, independent audit, area business managers, inventory management, store renovations)
Shakey’s has an experienced management team
Shakey's has a strong management team adding up to more than 100 years of experience in the food and beverage industry.
The team is lead by President and Chief Executive Officer Vicente L. Gregorio who has been driving the Shakey’s business since 2003. He is supported by Chief Finance Officer Manuel del Barrio, previously Finance head of Philippine-listed Century Pacific Food Inc and Pacific Meat Inc. Jorge C. Concepcion, general manager of Shakey’s, has over 30 years of food service experience both locally and abroad.
The team is also supported by foreign consultants Alois Brielbeck and Joseph Remsa. Before his appointment as General Manager of Bakemasters Inc. in 2005, Alois has previously held top positions in both local and foreign pastry kitchens. He was previously the Chief Operating Officer of Culinary Systems Specialists Inc. and also the General Manager of Globus Gourmet. Joe is previously the President and Chief Executive Officer of Shakey’s USA. He is leading the development and operations of Shakey’s brands in Asia, Middle East, Australia and Oceania. He has over 25 years of experience in operations and franchising of top chained restaurants.