I Need A (Jumbo-Sized) Hero! (8/27/2010)
A "Hero" is the prevailing New York City term for sandwiches on an oblong roll. A typical hero sandwich is a foot long and can be shared by two or three people.
The origin of the name dates back to the 1930s when the New York Herald Tribune food writer, Celementine Paddleford, wrote about these gigantic Italian-style sandwiches and claimed “you need to be a hero to finish this sandwich.” And the rest, they say, is history.
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Shakey's V-League: More than just sports marketing (8/27/2010)
IT is easy to feel overwhelmed by the quadrennial sports marketing juggernaut that is the World Cup, from the pitch-wide run of brand tie-ins to the razzmatazz advertising to all manner of social media engagements. Here, palpably, is the inescapable fact of Big Sports, a marketing blitzkrieg that, while never eclipsing the game, distracts from its full enjoyment, creating a superficial, corporate gloss over it.
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