About Shakey's Pizza Asia Ventures INC

Shakey’s has been creating over 40 years of great times and great memories in the Philippines. Having started its first store in Metro Manila way back in 1975, Shakey’s now operates nationwide with a strong store count of 189 stores, comprising of 114 Company-owned stores and 75 franchised stores. Shakey’s is one of the leading operators of Fast Casual Restaurants in the Philippines, focused on family casual dining. In 2015, Euromonitor released a report stating that Shakey’s is the market leader in both chained pizza full-service restaurant and chained full-service restaurant, with market shares of 26.7% and 57.7%, way ahead of other competition in the industry.

Shakey’s target market consists of the A, B, and upper C income class segments that prefer full-dining restaurants over fast-food establishments. Shakey’s attracts families and groups through its meal bundle offerings and party-size portions that are ideal for sharing.

Shakey’s operates several store formats

Legacy Stores

Legacy stores are our traditional store format stores with function rooms, bars/cafes, "fun zone" area and exclusive guest parking.

Free Standing Stores

Free standing stores are slightly smaller than Legacy stores and are located on major roads with high visibility. Free standing stores also provide exclusive guest parking.

Strip Mall Stores

Stores in this format are located in open-air shopping malls with large parking lots.

Mall Stores

Mall stores are stores strategically located in major shopping malls.


Delco stores are standalone stores or kiosks situated in gas stations mainly for delivery and carryout.

These various store formats are tailored to suit the needs of the consumers in these markets. The successful establishment of Shakey’s free-standing stores in 2005 has reinvigorated the dining experience of customers. Shakey’s also has a policy to constantly maintain freshness and newness in every Shakey’s store. Store remodel programs have thus been a major key for success in achieving high daily average store sales across their stores.

Shakey’s utilizes multiple distribution channels. Aside from the traditional dine-in services which account for approximately half of its total sales, Shakey’s has some more creative sales channels to provide convenience and accessibility to its customers. Shakey’s has an efficient delivery system using a single digit delivery hotline of “77-777” within Metro Manila and adjoining areas. It has also developed an online sales platform to allow overseas Filipinos to “Send a Shakey’s” to their families and friends in the Philippines. 

Value Proposition

Shakey’s believes its superior value arises from its ability to serves its guests with differentiated menu offerings and high-quality products. Our iconic chicken n’ mojos and world famous original thin crust pizza appeal to customers across all ages, demographics and various income levels. From time to time, Shakey’s introduces menu items that have a limited time offer. These innovative menu items make for a renewed and exciting dining experience for every Shakey’s customer. Shakey’s also offer its products in bundled “Family Deals” that are ideal for sharing. It has since become a popular menu offering in Shakey’s stores. Shakey’s ability to provide a welcoming environment to families and social groups through its bundled menu offering, coupled with the appropriate store ambience and location, has become a great value-addition to the Shakey’s brand identity.


World famous thin crust and hand tossed pizzas with 20 different choices.
Chicken and Mojos
Signature dish - fried chicken paired with Shakey's famous mojos. (Mojos are potato slices coated in Shakey’s breading and special Shakey’s spices and fried into a golden brown perfection.)


Hearty and healthy pasta with a wide range of sauces and toppings paired with garlic bread.


Ranging from fries, mojos,squid rings, chips and chicken.

Wholesome combos

Combination of different signature products offered by Shakey's.

Meal Deals

value for money combination of pizza, chicken, mojos and beverage.


Wide range of after meal desserts.

Soups and Salads

Extensive choice of soups and salads for health conscious customers.

Bundled offering catering to families


Shakey’s is determined to further grow its business, as well as sustain its growth and profitability with the proper implementation of these strategic plans throughout the short, medium and long term.

Based on a recent study by Euromonitor, growth in pizza full-service restaurants in the Philippines outpaced growth in all the other restaurant categories from 2011 to 2015. Pizza also represents the largest segment in the chained food service category as of 2015.

Market size split of chained full-service restaurant (PHPbn)

                                                                    Source: Euromonitor

Shakey’s would like to ride on this forecasted growth by expanding its store footprint within the Philippines, specifically focusing on its large format stores in the greater Manila and in provincial areas. It plans to open a total of 17 new stores in 2016 and another 20 new stores in 2017. Shakey’s would also like to tap the Visayas and Mindanao regions with the help of its franchise holders. Shakey’s believes that with its attractive store economics and simplicity of store operations, it is able to attract new aspiring franchise owners and existing franchise owners to widen its store count. Since Shakey’s holds the rights to use the Shakey’s trademarks in the global regions, namely across Asia regions (excluding Japan and Malaysia, but including China), the Middle East, Australia and Oceania, international expansion represents a long-term growth opportunity.

Aside from widening its current store footprint, part of Shakey’s strategy is to continually increase same store sales growth. Shakey’s mission is to improve overall guest experience to attract loyal customers and repeat transactions. Shakey’s will also continue to invest in its brand through advertising and marketing initiatives to further grow customer awareness. Shakey’s will continue to build its Supercard loyalty program.

Shakey’s believes that operational proficiency at the Shakey’s stores are keys to increase guest satisfaction and store level profitability – two integral elements of the Shakey’s business. Given this, Shakey’s plans to invest in information technology that would enable streamlining of restaurant operations and monitoring operational performance. Shakey’s also plans to improve its delivery service with the use of technological advancements to shorten delivery times and efficiently monitor delivery personnel.

Shakey’s Corporate Philosophies



All of our actions are centered towards enhancing the Shakey's experience and value for all our guest.


We set high standards of performance by doing things better than others and better than expected.


(Our Reason for existence)

To provide good times and great memories.


(Our Desired Future State)

To be the leading and preferred Family Casual Dining Restaurant, serving pizza as its core product.



We genuinely care for our guest. We seek to know their needs and wants so we can provide them high quality food products and services at great value for money.


We nurture an environment where people are respected and empowered to be their best. We create opportunities for personal and career growth so they may succeed and gain a sense of achievement and pride.



We prepare our people to excercise good judgement. We are detail-oriented and disciplined in our thought processes.


We are bold, daring,and actively seeking opportunities for the benefit of the company.








We grow the business by increasing the size and value of the company and by achieving industry leading returns on investment.


We are fair, professional and collaborative business partner.


We recognize our responsibility to contribute to nation building through job creation and by having a positive impact in our communities.

Our Heritage

  1. 1954

    The history of Shakey’s Pizza Parlor begins in 1954, when Sherwood “Shakey” Johnson opened the first Shakey’s Pizza Parlor® in a remodeled grocery store on 57th and J Street in Sacramento, California. Originally established as “Ye Public House” for pizza & beer, Johnson indulged his passion for Dixieland jazz and added live ragtime music to mix, featuring banjos and player pianos throughout his rapidly expanding franchise.

  2. 1975

    Shakey’s expanded to the Pacific Rim, including Japan and the Philippines. Shakey’s Philippines was under the ownership of the country’s largest food conglomerate – San Miguel Corporation, primarily to promote their San Miguel draft beer. Beginning with a restaurant on Makati Avenue in Makati, the brand expanded rapidly in Metro Manila, with most of the restaurants offering live music.

  3. 1987

    San Miguel sold the franchise held by International Family Food Services, Inc. (now Shakey’s Pizza Asia Ventures Inc.) to a group led by sports executive Leo Prieto. The Prieto Family then became the master franchisor of the Shakey’s brand and sub-franchised stores in the Philippines.

  4. 1997

    The Shakey’s brand transformed into a fast-food franchise.

  5. 1999

    In 1999, Golden Gourmet Ltd (GGL), an entity also owned by the Prieto Family, purchased the Shakey’s trademark and acquired perpetual rights over the Shakey’s brand in the Philippines. As owner, the Prieto Family would no longer be required to pay royalties or other fees for using the Shakey’s brand.

  6. 2003

    International Family Food Services, Inc. (now Shakey’s Pizza Asia Ventures Inc.) began reengineering Shakey’s Philippines as a family-oriented casual dining brand.

  7. 2004

    In 2004, Shakey’s partnered with Sports Vision for the launch of the Shakey’s V-League, one of the pioneering volleyball leagues in the country.

  8. 2005

    In October 2005, as part of its vertical integration strategy and to have further control of the supply chain, the Prieto family established Bakemasters, Inc. to supply baked goods and ingredients to Shakey’s restaurants.

  9. 2014

    In 2014, the Prieto family acquired through Shakey’s International Limited (SIL) Shakey’s trademarks in the Middle East, Asia (excluding Japan and Malaysia), Australia and Oceania.

  10. 2016

    In March 2016, Century Pacific Group, Inc. (CPGI) and Arran Investments acquired control of the Shakey’s group from the Prieto family. The transaction included control over the commissary company Bakemasters, Inc. (BMI) and the trademark companies Golden Gourmet Limited (GGL) and Shakey’s International Limited (SIL). CPGI, the holding company of the Po family, is the parent company of leading canned food producer Century Pacific Food Inc. (CNPF) while Arran Investments is wholly-owned by GIC, Singapore’s sovereign wealth fund, a leading global investment firm. International Family Food Services, Inc. also officially changed its corporate name to Shakey’s Pizza Asia Ventures Inc. (SPAVI).

  11. In December 15, 2026, SPAVI listed in the Philippine Stock Exchange (PSE) at P11.26 a piece and ticker symbol PIZZA.  

Corporate Information

Corporate Structure


Bakemasters Inc.

Bakemasters Inc. is a Philippine company engaged in manufacturing and distribution of fresh, frozen, par baked and baked bread, pastries, cakes and other confectionary items to Shakey’s franchise owners and company-owned stores. BMI also supplies other baked goods, sauces and other finished foods to third parties such as airlines, hotels and other restaurant chains.


Shakey's Seacrest Incorporated

Shakey's Seacrest Incorporated is a recent subsidiary formed on June 2016 to serve as the vehicle for holding certain other trademarks and intellectual property rights in the future.


Golden Gourmet Limited

Golden Gourmet Limited is a Hong-Kong based company owning certain trademark and brand rights over Shakey’s operations in the Philippines. It is also engaged in restaurant management consulting.


Shakey’s International Limited

Shakey’s International Limited is a Hong-Kong based company holding the trademark rights of the Shakey’s trademark for countries in the Middle East, Asia (except Japan and Malaysia), Australia, and Oceania.


Shakey’s Pizza Regional Foods Limited

Shakey’s Pizza Regional Foods Limited is a Hong Kong-based company operating the international franchising business of Shakey’s.


Organization Structure

Company Address

KM 15 East Service Road corner Marian Road 2, 

Barangay San Martin de Porres, 

Paranaque City, Metro Manila 1700 

Corporate Governance


Shakey’s Community Bids for Charity Fund

Back in 2015, the Company started “Bidding Starts @ 40” - a 40th year engagement project where each department wasencouraged to donate pre-loved or brand-new items which would be up for bidding by the whole Shakey’s community through our internal online portal. Each item went with the highest bidder, and the income straight to the charity fund.

Shakey’s Goes Back-2-School

In June of 2016, the Company brought Shakey’s Fun, Family, Pizza to 120 incoming 1st to 4th graders of Western BicutanElementary School in its Justice League-themed Back-2-School charity event. Each child was given a set of school supplies,food, and some group activities to energize and give them a little boost for the incoming school year. We used the funds we raised from the previous year to hold a simple party for the grade-schoolers of Western Bicutan Elementary School. It was a full day of fun, laughter, sharing, and of course, dining over Shakey’s Pizza and Chicken N’ Mojos. It was evident in the kids’ smiles and thank you’s that they really enjoyed our team’s company. More than the gifts and food that we were able to partake with the kids, we ourselves were enlightened as we witnessed hope in the eyes of these less-fortunate children.

Shakey’s Partners for a Special Treat

The Company was one of the partners for First Metro Securities’ "Reach First" charity event that brought smiles to theChosen Children Village Foundation in November 2017. The team provided and fed 70 children alongside First Metro’s ownvolunteers. The special lunch treat included some classic Shakey’s meals and left the kids wanting for more.


Cinque Terre




The Audit Committee is responsible for overseeing the senior management in establishing and maintaining an adequate, effective, and efficient internal control framework. It ensures that systems and processes are designed to provide assurance in areas including reporting, monitoring compliance with laws, regulations and internal policies, efficiency and effectiveness of operations, and safeguarding of assets.







The Corporate Governance Committee is tasked to assist the Board of Directors of the Company in the performance of its corporate governance responsibilities, including the functions of a Nomination and Remuneration Committee.





Cinque Terre


The Board Risk Oversight Committee is responsible for the oversight of the Enterprise Risk Management (“ERM”) system of the Company to ensure its functionality and effectiveness.





Cinque Terre


The purpose of the Related Party Transaction (RPT) Committee is to ensure that terms and conditions of all RPTs must be equivalent to those that prevail in arm’s length transactions and shall be subject to appropriate corporate approvals and actions of the corporation and of related parties, with the best interest of the investing public and the Corporation in mind. Any related-party transactions entered into by the Corporation or its affiliates shall be in accordance with applicable law, rules and regulations and this Policy.





Cinque Terre



Board of Directors


Director, Chairman of the Board


Director, Vice-Chairman of the Board


Director, Vice-Chairman of the Board


Director, Treasurer
Cinque Terre

Paulo Campos

Independent Director

Fernan Victor P. Lukban

Independent Director


Director, President


Independent Director


Company Director

Management Team

Cinque Terre

Manuel T. Del Barrio

Cinque Terre

Jorge Maria Q. Concepcion

General Manager
Cinque Terre

Genevieve U. Yu

Corporate Secretary
Cinque Terre

Jennifer V. Lapa

Chief Human Resource Officer
Cinque Terre

Alois Brielbeck

General Manager of In-house Commissary
Cinque Terre

Carlo L. Fajardo, Jr.

Vice President International Business


The Company’s policies on the following business conduct and ethics affecting the directors, senior management, and employees are discussed below:

(i) Conflict of Interest: All employees, irrespective of rank should always act for the best interest of the company. All conflict of interest shall be avoided and prohibited. In the event such will occur, disclosure must be done to the immediate supervisor and/or Human Resources Head.

(ii) Conduct of Business and Fair Dealings: Business is dictated by free competition - no monopoly, no price manipulation. Price is dictated by supply and demand. Employees are required to comply with fair trade practices.

(iii) Receipt of gifts from third parties: All employees are prohibited from accepting gifts based on the no gift policy of the Company.

(iv) Compliance with Laws & Regulations: All employees, in the conduct of business, are obliged to comply with all relevant laws and regulations.

(v) Respect for Trade Secrets/Use of Non-public Information: All employees are required to sign and adhere to a confidentiality agreement. All employees are prohibited from disclosing or using to their own advantage any nonpublic information.

(vi) Use of Company Funds, Assets and Information: All employees are required to act as responsible custodians of all Company funds, assets, and information. As such all are required to protect and preserve Company assets.

(vii) Employment & Labor Laws & Policies: The Company complies with all existing employment and labor laws and policies.

(viii) Disciplinary action: Disciplinary actions are meted only after due process. The Company has a Code of Conduct that serves as a guide for the employees’ behavior.

(ix) Whistle Blower: The Company has a whistle blower policy that provides an avenue for employees to report misconduct of fellow employees, including their superiors, while protecting the employee’s identity and welfare.

(x) Conflict Resolution: The Company provides a work environment that is conducive to friendly resolution of disagreement. Superiors should promote amicable settlement of conflicts.


The Company aims to identify, measure, analyze, monitor, and control all forms of risks that would affect the Company.

(i) PIZZA’s financial performance may be materially and adversely affected by fluctuations in prices or disruption in the supply of key raw materials. Aside from actively monitoring raw materials availability and prices, maintains appropriate levels of inventory to manage supply disruption risk.

(ii) Actual or alleged contamination or deterioration of, or safety concerns about, PIZZA’s food products or similar products produced by third parties could give rise to product liability claims, guest dissatisfaction, and harm PIZZA’s reputation. PIZZA mitigates food quality and safety risks by having both personnel and its supply chain team observe quality standards such as the ServSafe certification standard. The Company’s stores undergo thirdparty food safety reviews, internal safety audits and routine health inspections. PIZZA also considers food safety and quality assurance when selecting its suppliers. The Company has developed processes and procedures to ensure that food quality and food safety standards are observed in its kitchens.

(iii) PIZZA relies on key third-party suppliers to supply key raw material requirements. A failure by these third-party suppliers to adhere to contractual obligations or a significant disruption in the supply chain and logistics can significantly affect its business operations. As a policy, PIZZA maintains multiple accredited suppliers for major raw materials to allow for sourcing flexibility. The Company also maintains appropriate levels of inventory to manage supply disruption risk.

(iv) PIZZA’s growth is highly dependent on its ability to open new stores, maintain existing stores, and operate these stores in a profitable manner. Failure to successfully locate and secure suitable store locations in its target markets may delay PIZZA store openings and significantly affect its business and results of operations. The Company has recently established a Business Development Team mainly focused on international and domestic store expansion and project management. PIZZA also undertakes upgrades and renovations at each store at least once every five years. The Company believes that periodic updates and renovations help maintain consistency in design across store formats and contribute to providing our guests with a distinctively Shakey’s dining experience.

(v) Any infringement or failure to protect PIZZA’s trademarks and proprietary rights could materially and adversely affect its business. It is the Company’s policy to protect and vigorously defend its rights to intellectual property by regular monitoring and enforcement of its rights in markets in which its restaurants currently exist or markets which it intends to enter in the future. The Company also licenses the use of its registered trademarks to franchisees through franchise agreements which restrict franchisees with respect to the use of our trademarks and impose quality control standards with the goods and services offered in connection with the trademarks.

(vi) PIZZA may be subject to labor unrest, slowdowns and increased wage costs. PIZZA manages these risks by entering into Collective Bargaining Agreements (“CBAs”) and adopting policies to ensure a healthy working environment for its employees that are at minimum in compliance with national and local laws and regulations.

(vii) PIZZA is reliant on its franchisees for the successful management and operations of its franchise stores. In addition, a portion of the company’s revenue is derived from royalty and franchise payments. A failure by the franchisees to deliver what is expected of them may significantly harm the brand image and goodwill of the Shakey’s brand, as well as adversely affect the business operations and results of operations of PIZZA. The Company enters into franchise agreements with each franchisee to operate in accordance with our defined operating procedures, adhere to systemwide menu, and meet applicable quality, service, health and cleanliness standards. In addition, PIZZA’s franchised stores are monitored and supervised by Area Business Managers who assist franchisees with sales and marketing efforts and advise them on growth and expansion plans. Our ABMs also monitor compliance to QSCH (i.e., quality, service, cleanliness and hospitality) standards and compliance with financial obligations.

(viii) PIZZA is exposed to the credit risks of its customers, and delays or defaults in payment by its customers could have a material adverse effect on PIZZA’s financial condition, results of operations and liquidity. PIZZA manages credit risk by trading only with recognized and creditworthy third parties. As a policy, all customers who wish to trade on credit terms are subject to credit verification procedures. In addition, the Company also monitors receivable balances on an ongoing basis.


Policies and Procedures

The Company observes the provisions of the Corporation Code relating to interested directors and officers.

All Related Party Transactions (1) are covered by individual agreements ensuring that they are arms-length and (2) are disclosed regularly to shareholders, the SEC, and the PSE as part of the Company’s Financial Statements and Annual Report to Shareholders.

Any Related Party Transaction shall be reported to the Audit Committee, which shall review the material facts of all Related Party Transactions and either approve, disapprove or ratify such transactions. The Audit Committee shall report all Related Party Transactions to the Board of Directors.

Conflicts of Interest

The Po Family, through Century Pacific Group, Inc., has control of the Company and its subsidiaries. Several members of the Po Family also serve in various capacities as directors and officers of the Company and its subsidiaries


The responsibility for avoiding conflict of interest rests with the Directors/Officers/Significant Shareholders. Every Director/ Officer/Significant Shareholder should disclose in writing any possible conflict of interest as soon as detected and other relevant information whenever they arise.

As of date, there are no disputes between the Company and any of its stockholders, third parties and regulatory authorities that would require adoption of an alternative dispute resolution system. Some agreements and partnerships have defined agreements regarding alternative dispute resolution via arbitration.


Customers' welfare: The Company’s success depends largely upon consumers’ perception of the quality of its products. The Company has policies and procedures to ensure that customers’ welfare are protected and questions addressed. PIZZA invests in quality control systems, procedures and organization that span the entire supply chain to ensure product safety.

Supplier/contractor selection practice: The Company’s Supplier Accreditation Policy ensures that the Company’s suppliers and contractors are qualified to meet its commitments to the Company. Suppliers and contractors undergo accreditation and orientation on Company policies.

Anti-corruption programmes and procedures: The Company has policies that cover Conflicts of Interest, Conduct of Business, Receipt of Gifts, Compliance with Laws, Whistle Blowing, among others.

Safeguarding creditors' rights: The Company abides with its financial and legal commitments to creditors.

Employees’ safety, health and welfare: The Company has established policies on the formation of Health & Safety Committee at all Business Lines, Sexual Harassment Policy, Anti-Tuberculosis Policy, Drug Free Workplace Policy, Policy on Hepatitis and communicable diseases.

Employee training and development programmes: Orientation courses include Basic Orientation for New Employees, Values Alignment Workshop, Root Cause Analysis, Positive Employee Discipline, Orientation on Compensation and Rewards, Performance Management System, and Store Immersion-Corporate Support Program. Soft skills development courses include Speed of Trust, Leadership Greatness, Leadership Bootcamp, and Guest-centricity workshop series. Hard skills development courses include Restaurant Staff Development Program, Specialist Development Program, Management Development Program, and profession-specific courses such as Logistics for MMD, Labor relations for HRER. The Company has policies on annual merit increase and salary adjustments that are tied-up to the employees’ performance assessments. The Company promotes a culture of recognition and value for key and high performing employees who demonstrate excellence at the workplace. Performance will be the main driver for total rewards. Rewards programs are therefore differentiated across businesses and among employees according to their contributions and levels of performance with a significant share given to high performers.

Shareholding Structure

Governance Documents

Company Charters
     Audit Committee Charter0.38 MBPDF                           
     Board Committee Charter0.27 MBPDF                           
     Board Risk Oversight  Charter0.29 MBPDF                           
     Corporate Governance Committee Charter0.19 MBPDF                           
     Related Party Transaction Charter0.30 MBPDF                           
     Internal Audit Charter6.55MBPDF                           
Articles of Incorporation and By-laws
     Original Articles of Incorporation and By-Laws13.07MBPDF                           
     Amended Articles of Incorporation (Dec 6, 2017)0.46MBPDF                           
     Amended By-laws (Dec 6, 2017)1.08MBPDF                           
     Amended Articles of Incorporation (Nov 11, 2016)1.42MBPDF                           
     Amended By-laws (Oct 14, 2016)1.23MBPDF                           
General Information Sheet2.25MBPDF                           
Corporate Governance Report1.47MBPDF                           
Manual on Good Corporate Governance0.35 MBPDF                           
Ownership Report (POR)
     Public Ownership Report (March 31, 2017) 0.72MBPDF                           
     Public Ownership Report (December 31, 2016) 0.64MBPDF