About Shakey's Pizza Asia Ventures INC

Shakey’s has been creating over 40 years of great times and great memories in the Philippines. Having started its first store in Metro Manila way back in 1975, Shakey’s now operates nationwide with a strong store count of 189 stores, comprising of 114 Company-owned stores and 75 franchised stores. Shakey’s is one of the leading operators of Fast Casual Restaurants in the Philippines, focused on family casual dining. In 2015, Euromonitor released a report stating that Shakey’s is the market leader in both chained pizza full-service restaurant and chained full-service restaurant, with market shares of 26.7% and 57.7%, way ahead of other competition in the industry.

Shakey’s target market consists of the A, B, and upper C income class segments that prefer full-dining restaurants over fast-food establishments. Shakey’s attracts families and groups through its meal bundle offerings and party-size portions that are ideal for sharing.

Shakey’s operates several store formats

Legacy Stores

Legacy stores are our traditional store format stores with function rooms, bars/cafes, "fun zone" area and exclusive guest parking.

Free Standing Stores

Free standing stores are slightly smaller than Legacy stores and are located on major roads with high visibility. Free standing stores also provide exclusive guest parking.

Strip Mall Stores

Stores in this format are located in open-air shopping malls with large parking lots.

Mall Stores

Mall stores are stores strategically located in major shopping malls.

Others

Delco stores are standalone stores or kiosks situated in gas stations mainly for delivery and carryout.

These various store formats are tailored to suit the needs of the consumers in these markets. The successful establishment of Shakey’s free-standing stores in 2005 has reinvigorated the dining experience of customers. Shakey’s also has a policy to constantly maintain freshness and newness in every Shakey’s store. Store remodel programs have thus been a major key for success in achieving high daily average store sales across their stores.

Shakey’s utilizes multiple distribution channels. Aside from the traditional dine-in services which account for approximately half of its total sales, Shakey’s has some more creative sales channels to provide convenience and accessibility to its customers. Shakey’s has an efficient delivery system using a single digit delivery hotline of “77-777” within Metro Manila and adjoining areas. It has also developed an online sales platform to allow overseas Filipinos to “Send a Shakey’s” to their families and friends in the Philippines. 
  

Value Proposition

Shakey’s believes its superior value arises from its ability to serves its guests with differentiated menu offerings and high-quality products. Our iconic chicken n’ mojos and world famous original thin crust pizza appeal to customers across all ages, demographics and various income levels. From time to time, Shakey’s introduces menu items that have a limited time offer. These innovative menu items make for a renewed and exciting dining experience for every Shakey’s customer. Shakey’s also offer its products in bundled “Family Deals” that are ideal for sharing. It has since become a popular menu offering in Shakey’s stores. Shakey’s ability to provide a welcoming environment to families and social groups through its bundled menu offering, coupled with the appropriate store ambience and location, has become a great value-addition to the Shakey’s brand identity.

Pizza

World famous thin crust and hand tossed pizzas with 20 different choices.
Chicken and Mojos
Signature dish - fried chicken paired with Shakey's famous mojos. (Mojos are potato slices coated in Shakey’s breading and special Shakey’s spices and fried into a golden brown perfection.)

Pasta

Hearty and healthy pasta with a wide range of sauces and toppings paired with garlic bread.

Starters

Ranging from fries, mojos,squid rings, chips and chicken.

Wholesome combos

Combination of different signature products offered by Shakey's.

Meal Deals

value for money combination of pizza, chicken, mojos and beverage.

Desserts

Wide range of after meal desserts.

Soups and Salads

Extensive choice of soups and salads for health conscious customers.

Bundled offering catering to families


Strategies

Shakey’s is determined to further grow its business, as well as sustain its growth and profitability with the proper implementation of these strategic plans throughout the short, medium and long term.

Based on a recent study by Euromonitor, growth in pizza full-service restaurants in the Philippines outpaced growth in all the other restaurant categories from 2011 to 2015. Pizza also represents the largest segment in the chained food service category as of 2015.


Market size split of chained full-service restaurant (PHPbn)

                                                                    Source: Euromonitor


Shakey’s would like to ride on this forecasted growth by expanding its store footprint within the Philippines, specifically focusing on its large format stores in the greater Manila and in provincial areas. It plans to open a total of 17 new stores in 2016 and another 20 new stores in 2017. Shakey’s would also like to tap the Visayas and Mindanao regions with the help of its franchise holders. Shakey’s believes that with its attractive store economics and simplicity of store operations, it is able to attract new aspiring franchise owners and existing franchise owners to widen its store count. Since Shakey’s holds the rights to use the Shakey’s trademarks in the global regions, namely across Asia regions (excluding Japan and Malaysia, but including China), the Middle East, Australia and Oceania, international expansion represents a long-term growth opportunity.

Aside from widening its current store footprint, part of Shakey’s strategy is to continually increase same store sales growth. Shakey’s mission is to improve overall guest experience to attract loyal customers and repeat transactions. Shakey’s will also continue to invest in its brand through advertising and marketing initiatives to further grow customer awareness. Shakey’s will continue to build its Supercard loyalty program.


Shakey’s believes that operational proficiency at the Shakey’s stores are keys to increase guest satisfaction and store level profitability – two integral elements of the Shakey’s business. Given this, Shakey’s plans to invest in information technology that would enable streamlining of restaurant operations and monitoring operational performance. Shakey’s also plans to improve its delivery service with the use of technological advancements to shorten delivery times and efficiently monitor delivery personnel.

Shakey’s Corporate Philosophies

OUR VALUES

GUEST FOCUSED

All of our actions are centered towards enhancing the Shakey's experience and value for all our guest.

PASSION FOR EXCELLENCE

We set high standards of performance by doing things better than others and better than expected.

OUR PURPOSE

(Our Reason for existence)

To provide good times and great memories.

OUR VISION

(Our Desired Future State)

To be the leading and preferred Family Casual Dining Restaurant, serving pizza as its core product.

OUR MISSION

TO OUR GUEST:

We genuinely care for our guest. We seek to know their needs and wants so we can provide them high quality food products and services at great value for money.

TO OUR EMPLOYEES:

We nurture an environment where people are respected and empowered to be their best. We create opportunities for personal and career growth so they may succeed and gain a sense of achievement and pride.

OUR VALUES

CRITICAL THINKING

We prepare our people to excercise good judgement. We are detail-oriented and disciplined in our thought processes.

ENTREPRENEURIAL SPIRIT

We are bold, daring,and actively seeking opportunities for the benefit of the company.

OUR DIFFERENTIATORS

ICONIC

ENTREPRENEURIAL

LEGACY

GUEST-CENTRIC

OUR MISSION

TO OUR SHAREHOLDERS:

We grow the business by increasing the size and value of the company and by achieving industry leading returns on investment.

TO OUR BUSINESS PARTNERS:

We are fair, professional and collaborative business partner.

TO OUR COMMUNITY:

We recognize our responsibility to contribute to nation building through job creation and by having a positive impact in our communities.

Our Heritage

  1. 1954

    The history of Shakey’s Pizza Parlor begins in 1954, when Sherwood “Shakey” Johnson opened the first Shakey’s Pizza Parlor® in a remodeled grocery store on 57th and J Street in Sacramento, California. Originally established as “Ye Public House” for pizza & beer, Johnson indulged his passion for Dixieland jazz and added live ragtime music to mix, featuring banjos and player pianos throughout his rapidly expanding franchise.

  2. 1975

    Shakey’s expanded to the Pacific Rim, including Japan and the Philippines. Shakey’s Philippines was under the ownership of the country’s largest food conglomerate – San Miguel Corporation, primarily to promote their San Miguel draft beer. Beginning with a restaurant on Makati Avenue in Makati, the brand expanded rapidly in Metro Manila, with most of the restaurants offering live music.

  3. 1987

    San Miguel sold the franchise held by International Family Food Services, Inc. (now Shakey’s Pizza Asia Ventures Inc.) to a group led by sports executive Leo Prieto. The Prieto Family then became the master franchisor of the Shakey’s brand and sub-franchised stores in the Philippines.

  4. 1997

    The Shakey’s brand transformed into a fast-food franchise.

  5. 1999

    In 1999, Golden Gourmet Ltd (GGL), an entity also owned by the Prieto Family, purchased the Shakey’s trademark and acquired perpetual rights over the Shakey’s brand in the Philippines. As owner, the Prieto Family would no longer be required to pay royalties or other fees for using the Shakey’s brand.

  6. 2003

    International Family Food Services, Inc. (now Shakey’s Pizza Asia Ventures Inc.) began reengineering Shakey’s Philippines as a family-oriented casual dining brand.

  7. 2004

    In 2004, Shakey’s partnered with Sports Vision for the launch of the Shakey’s V-League, one of the pioneering volleyball leagues in the country.

  8. 2005

    In October 2005, as part of its vertical integration strategy and to have further control of the supply chain, the Prieto family established Bakemasters, Inc. to supply baked goods and ingredients to Shakey’s restaurants.

  9. 2014

    In 2014, the Prieto family acquired through Shakey’s International Limited (SIL) Shakey’s trademarks in the Middle East, Asia (excluding Japan and Malaysia), Australia and Oceania.

  10. 2016

    In March 2016, Century Pacific Group, Inc. (CPGI) and Arran Investments acquired control of the Shakey’s group from the Prieto family. The transaction included control over the commissary company Bakemasters, Inc. (BMI) and the trademark companies Golden Gourmet Limited (GGL) and Shakey’s International Limited (SIL). CPGI, the holding company of the Po family, is the parent company of leading canned food producer Century Pacific Food Inc. (CNPF) while Arran Investments is wholly-owned by GIC, Singapore’s sovereign wealth fund, a leading global investment firm. International Family Food Services, Inc. also officially changed its corporate name to Shakey’s Pizza Asia Ventures Inc. (SPAVI).

  11. In December 15, 2026, SPAVI listed in the Philippine Stock Exchange (PSE) at P11.26 a piece and ticker symbol PIZZA.  

Corporate Information

   
              

        Corporate Structure

       
   
              
                 
                        

Bakemasters Inc.

Bakemasters Inc. is a Philippine company engaged in manufacturing and distribution of fresh, frozen, par baked and baked bread, pastries, cakes and other confectionary items to Shakey’s franchise owners and company-owned stores. BMI also supplies other baked goods, sauces and other finished foods to third parties such as airlines, hotels and other restaurant chains.

                 
                   
               

Shakey's Seacrest Incorporated

Shakey's Seacrest Incorporated is a recent subsidiary formed on June 2016 to serve as the vehicle for holding certain other trademarks and intellectual property rights in the future.

           
           
               

Golden Gourmet Limited

Golden Gourmet Limited is a Hong-Kong based company owning certain trademark and brand rights over Shakey’s operations in the Philippines. It is also engaged in restaurant management consulting.

                               

Shakey’s International Limited

Shakey’s International Limited is a Hong-Kong based company holding the trademark rights of the Shakey’s trademark for countries in the Middle East, Asia (except Japan and Malaysia), Australia, and Oceania.

           
           

Shakey’s Pizza Regional Foods Limited

Shakey’s Pizza Regional Foods Limited is a Hong Kong-based company operating the international franchising business of Shakey’s.

           
    
  

Organization Structure

Company Address

KM 15 East Service Road corner Marian Road 2, 

Barangay San Martin de Porres, 

Paranaque City, Metro Manila 1700 


Corporate Governance

COMPLIANCE OFFICER


Cinque Terre

MANUEL T. DEL BARRIO

Vice-President

BOARD COMMITTEES

AUDIT COMMITTEE

FERNAN VICTOR P. LUKBAN

Chairman

RICARDO GABRIEL T. PO, JR.

Cinque Terre

LEONARDO ARTHUR T. PO

COMPENSATION COMMITTEE

Cinque Terre

RICARDO GABRIEL T. PO, JR.

Chairman
Cinque Terre

CHRISTOPHER T. PO

Cinque Terre

FERNAN VICTOR P. LUKBAN

NOMINATION COMMITTEE

Cinque Terre

CHRISTOPHER T. PO

Chairman
Cinque Terre

TEODORO ALEXANDER T. PO

Cinque Terre

FERNAN VICTOR P. LUKBAN

COMPLIANCE OFFICER


Cinque Terre

MANUEL T. DEL BARRIO

Vice-President

BOARD COMMITTEES

AUDIT COMMITTEE

FERNAN VICTOR P. LUKBAN

Chairman

RICARDO GABRIEL T. PO, JR.

Cinque Terre

LEONARDO ARTHUR T. PO

COMPENSATION COMMITTEE

Cinque Terre

RICARDO GABRIEL T. PO, JR.

Chairman
Cinque Terre

CHRISTOPHER T. PO

Cinque Terre

FERNAN VICTOR P. LUKBAN

NOMINATION COMMITTEE

Cinque Terre

CHRISTOPHER T. PO

Chairman
Cinque Terre

TEODORO ALEXANDER T. PO

Cinque Terre

FERNAN VICTOR P. LUKBAN

COMPLIANCE OFFICER


Cinque Terre

MANUEL T. DEL BARRIO

Vice-President

BOARD COMMITTEES

AUDIT COMMITTEE

FERNAN VICTOR P. LUKBAN

Chairman

RICARDO GABRIEL T. PO, JR.

Cinque Terre

LEONARDO ARTHUR T. PO

COMPENSATION COMMITTEE

Cinque Terre

RICARDO GABRIEL T. PO, JR.

Chairman
Cinque Terre

CHRISTOPHER T. PO

Cinque Terre

FERNAN VICTOR P. LUKBAN

NOMINATION COMMITTEE

Cinque Terre

CHRISTOPHER T. PO

Chairman
Cinque Terre

TEODORO ALEXANDER T. PO

Cinque Terre

FERNAN VICTOR P. LUKBAN

Board of Directors

CHRISTOPHER T. PO

Director, Chairman of the Board

RICARDO GABRIEL T. PO, JR.

Director, Vice-Chairman of the Board

TEODORO ALEXANDER T. PO

Director, Vice-Chairman of the Board

LEONARDO ARTHUR T. PO

Director, Treasurer
Cinque Terre

Paulo Campos

Independent Director

Fernan Victor P. Lukban

Independent Director

VICENTE L. GREGORIO

Director, President

Management Team

Cinque Terre

VICENTE L. GREGORIO

President
Cinque Terre

MANUEL T. DEL BARRIO

Vice-President
Cinque Terre

Carlo L. Fajardo, Jr.

Vice President International Business
Cinque Terre

Jorge Q. Concepcion

General Manager
Cinque Terre

Genevieve U. Yu

Corporate Secretary
Cinque Terre

Jennifer V. Lapa

Chief Human Resource Officer
Cinque Terre

Mauricio D. Franco, Jr.

Chief Information Officer

Shareholding Structure

Governance Documents

Company Charters
     Audit Committee Charter0.38 MBPDF                           
     Board Committee Charter0.27 MBPDF                           
     Board Risk Oversight  Charter0.29 MBPDF                           
     Corporate Governance Committee Charter0.19 MBPDF                           
     Related Party Transaction Charter0.30 MBPDF                           
     Internal Audit Charter6.55MBPDF                           
Articles of Incorporation and By-laws
     Original Articles of Incorporation and By-Laws13.07MBPDF                           
     Amended Articles of Incorporation1.42MBPDF                           
     Amended By-Laws1.23MBPDF                           
General Information Sheet2.25MBPDF                           
Corporate Governance Report1.47MBPDF                           
PLC Code Manual0.35 MBPDF                           
Ownership Report (POR)
     Public Ownership Report (March 31, 2017) 0.72MBPDF                           
     Public Ownership Report (December 31, 2016) 0.64MBPDF