IT is easy to feel overwhelmed by the quadrennial sports marketing juggernaut that is the World Cup, from the pitch-wide run of brand tie-ins to the razzmatazz advertising to all manner of social media engagements. Here, palpably, is the inescapable fact of Big Sports, a marketing blitzkrieg that, while never eclipsing the game, distracts from its full enjoyment, creating a superficial, corporate gloss over it.

A "Hero" is the prevailing New York City term for sandwiches on an oblong roll. A typical hero sandwich is a foot long and can be shared by two or three people.



The origin of the name dates back to the 1930s when the New York Herald Tribune food writer, Celementine Paddleford, wrote about these gigantic Italian-style sandwiches and claimed “you need to be a hero to finish this sandwich.” And the rest, they say, is history.

Are you an inspiring photographer?! Take the best action shot photo of your favorite Shakey’s V-League teams and players while they spike and block inside the San Juan, Arena.



Join the “Shakey’s V-League: Spike and Block Photo Contest” and send in your best action shot photos to spikenblock@shakeyspizza.ph



Be on top and show the world what you’ve got!

Women's volleyball takes the spotlight again as the Shakey's V-League Season 7 2nd Conference starts on July11, Sunday.



Watch out the action live as your favorite teams spike and block every Thursdays and Sundays at the Filoil Flying V (San Juan Arena), 2:00 PM.



Missed the game? Watch the delayed telecast @ NBN channel 4 or via www.nbni.tv/nbni/wicast/

THERE is something intrinsically refreshing about collegiate sports. The passion and the integrity with which the games in various disciplines are played and the inherent loyalties to an alma mater, set collegiate sports apart.